Privacy policy

1. About Us

This store and website are operated by Shinano Singapore, a member of the Shinano Group (including Shinano Inc., Shin Group Corporation Limited and their affiliates, collectively the "Shinano Group"). This Privacy Policy explains how we collect, use, disclose and protect your personal data when you visit or use our services, make a purchase, attend our events, or otherwise communicate with us (collectively, the "Services").

We process your personal data in accordance with the Personal Data Protection Act 2012 of Singapore (the "PDPA") and other applicable laws. Please read this Policy carefully. By using or accessing the Services, you acknowledge the practices described herein.

2. Age Restriction

The Services are intended solely for persons aged 18 or above. You must be at least 18 years old (or the legal drinking age in your jurisdiction, whichever is higher) to create an account, purchase products, or engage in activities and transactions on the Services. The Services are not intended for minors and we do not knowingly collect personal data from minors. If we learn that a minor has submitted personal data to us, we will delete it. If you are the parent or guardian of such a minor, you may contact us using the details below to request deletion.

3. Personal Data We Collect

Depending on how you interact with the Services, we may collect the following categories of personal data:

Contact details: name, address, billing address, shipping address, phone number, email address
Identity verification data: e.g. date of birth (used to verify you are of legal drinking age)
Financial information: payment card details, financial account information, transaction and payment details
Account information: username, password, preferences and settings
Transaction information: items you view, add to cart, purchase, return, exchange or cancel, and your order history
Communications: information you provide when contacting customer support or otherwise communicating with us
Device and usage information: IP address, device and browser information, and browsing behaviour collected via cookies and similar technologies
Event information: details you provide when registering for or attending tastings, promotions, sweepstakes or surveys (including access or dietary requirements)

4. Sources of Personal Data

Directly from you: when you create an account, place an order, subscribe to our newsletter, attend an event, scan a QR code displayed on our products, or contact us
Automatically: through cookies and similar technologies when you use the Services
From service providers: such as Shopify, payment processors and logistics providers acting on our behalf
From Shinano Group affiliates and our partners (with your consent or as permitted by law)

5. How We Use Your Personal Data

Providing and improving the Services: processing payments and orders, arranging delivery, handling returns and exchanges, managing your account, remembering your preferences, and personalising your shopping experience
Age verification: ensuring transactions comply with legal drinking age requirements
Marketing (with your consent): sending news on new releases, limited editions and offers; showing you advertising based on your browsing and purchase history. You may unsubscribe at any time via the link in our emails
Security and fraud prevention: verifying accounts, detecting and preventing fraudulent, illegal or malicious activity
Communicating with you: customer support and responding to enquiries
Legal compliance: meeting legal and regulatory obligations and responding to lawful requests from law enforcement or government authorities

Where we send marketing messages or make calls to Singapore telephone numbers, we comply with the Do Not Call (DNC) Registry provisions of the PDPA and will check the DNC Registry or rely on your clear and unambiguous consent.

6. How We Disclose Personal Data

We will never share your personal data with third parties who intend to use it for direct marketing, unless we have specifically told you and you have given us explicit permission. We may disclose personal data:

To Shopify and service providers: for IT, payment processing, data analytics, customer support, cloud storage, order fulfilment and shipping (bound by contract and acting only on our instructions)
Within the Shinano Group: shared with Group affiliates for the purposes set out in this Policy
To business and marketing partners (with your consent): e.g. joint promotions; where a third party collects your data, we will inform you at the point of collection
For legal reasons: to comply with legal process or protect the safety and rights of Shinano, our customers or the public
In business transactions: mergers, acquisitions or reorganisations, subject to applicable law

7. Cookies and Tracking Technologies

We use cookies, IP logging and log files to improve site functionality, remember your preferences and analyse how the Services are used. You can manage or disable cookies via your browser settings, though some features may be limited as a result.

8. International Transfers

The Shinano Group is a global group, and your personal data may be transferred outside Singapore (including to Japan and other jurisdictions where Group members or our service providers operate), where data protection laws may differ. In accordance with the PDPA, we ensure that overseas recipients provide a standard of protection comparable to the PDPA, including through contractual safeguards. Where data originating from the EEA or UK is transferred, we rely on the European Commission's Standard Contractual Clauses or equivalent mechanisms.

9. Retention

We retain personal data only for as long as necessary for the purposes set out in this Policy, taking into account account maintenance, service provision, legal obligations, dispute resolution and contract enforcement. Thereafter, data is deleted or anonymised.

10. Security

We implement reasonable security arrangements to protect your personal data against unauthorised access, collection, use, disclosure or similar risks, including secure storage environments and access controls. No security measure is perfect; please safeguard your account credentials and do not share them.

11. Your Rights

Under the PDPA and other applicable laws, you may have the following rights:

Access: request access to the personal data we hold about you and information about how it has been used or disclosed within the past year
Correction: request correction of inaccurate or incomplete personal data
Withdraw consent: withdraw any consent given for the collection, use or disclosure of your personal data at any time with reasonable notice; we will inform you of the likely consequences
Opt out of marketing: unsubscribe from marketing communications at any time, free of charge

To exercise any of these rights, contact our Data Protection Officer using the details below. We may need to verify your identity before processing your request.

12. Third-Party Websites

The Services may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

13. Changes to This Policy

We may update this Policy from time to time. The revised version will be posted on this page with an updated "Last updated" date. Material changes will be notified as required by applicable law.